This is not the typical new year annual forecast. Richard Bernstein is smart and savvy. He also does good historical work to support his thesis. And he has been right in 2017. You will not waste your time reading this 7-pager. And don’t miss the bitcon (sic) part.
(…) “There is this erosion of what it means to be a traditional consumer product brand,” Mr. Wingo said. “In a way, Amazon is providing all this information that replaces what you’d normally get from a brand, like reputation and trust. Amazon is becoming something like the umbrella brand, the only brand that matters.”