CONSUMER WATCH
Fast-casual restaurants face a slowdown
Fast-casual restaurants are suddenly immersed in a sales slowdown as consumers — especially cash-strapped Gen Zers — grow wary of the economy and become more price sensitive.
The fast-food industry had already taken a turn for the worse as low-income consumers shy away — but fast-casual restaurants typically have more insulation from a downturn because they target higher-income customers.
“Greater pressure on lower income consumers” is hurting the entire restaurant industry, according to Bank of America analyst Sara Senatore.
The fast-casual fallout is widespread:
- Sweetgreen’s same-store sales plunged 7.2% in its most recent quarter.
- Chipotle reported a 4% decline.
- Cava — which is still growing rapidly via new locations — reported a huge slowdown in same-store sales growth to 2.1% in its most recent quarter from 10.8% the previous quarter. Its stock tumbled 16% Wednesday morning.
- Wingstop posted a 1.9% decline in U.S. same-store sales.
A big reason for the “softening state of fast casual in recent months” is that Gen Z consumers are facing rising unemployment and a reduction in discretionary income, according to TD Cowen analyst Andrew Charles.
- Charles pointed to the recent resumption of federal student loan payments as a driving force in reduced restaurant spending among Gen Z.
- Of all the major fast-casual and fast-food chains, Cava and Sweetgreen rely the most on 18-to-24-year-old consumers, deriving 19% and 18% of their business, respectively, from that demographic, according to TD Cowen.
- Wingstop relies the fourth most on that group of consumers, getting 16% of its sales from them.
- “Pressure on consumer spending for many of our consumers has persisted longer than we expected,” Sweetgreen CEO Jonathan Neman told investors on an earnings call last week. “I think it’s pretty obvious that the consumer is not in a great place overall.”
- “We’re operating in a fluid macroeconomic environment, and it’s one that sort of creates a fog for consumers where things are changing constantly,” Cava CFO Tricia Tolivar said Tuesday on an earnings call. “During those times, they tend to step off the gas.”
Data: Company earnings reports; Chart: Kavya Beheraj/Axios
Ordinarily, a slowdown in fast casual would lead to an uptick in fast food as consumers trade down — but “our most recent franchisee checks suggest this does not appear to be the case,” Charles said.
- Same-store sales in the most recent quarter declined 3.6% at Wendy’s, 5% at KFC and 0.9% at Popeyes.
- McDonald’s posted 2.5% growth, but needed a huge marketing campaign, $5 value meal and new products like chicken strips to get there.
- “Visits across the industry by low-income consumers once again declined by double digits versus the prior year period,” CEO Christopher Kempczinski said last week on an earnings call.
Campbell’s CEO Mick Beekhuizen said in June that ‘”consumers are cooking at home at the highest levels since early 2020.”
Restaurant dining is often the first thing to go when the economy takes a turn for the worse.
Wendy’s on Friday became the latest in a series of fast-food chains to report disappointing results in the U.S., where its same-store sales fell 3.6%.
- KFC reported earlier this week that its U.S. same-store sales declined 5% in its most recent quarter.
- Pizza Hut’s U.S. same-store sales also slipped 5%.
- Popeyes posted a 0.9% decline, while Burger King eked out a 1.5% increase.
McDonald’s outshone the competition with a 2.5% sales increase, but the company warned that low-income folks are shying away from fast food.
- “Visits across the industry by low-income consumers once again declined by double digits versus the prior year period,” CEO Christopher Kempczinski said on an earnings call Wednesday.
- “Reengaging the low-income consumer is critical as they typically visit our restaurants more frequently than middle- and high-income consumers.”
When the fast-food economy takes a turn for the worse, it shows up quickly in breakfast sales, according to Wendy’s interim CEO Kenneth Cook.
- “When consumer uncertainty increases and consumers choose to eat another meal at home, breakfast is often the first place that they do that with,” he said Friday on an earnings call, acknowledging that “breakfast continues to perform worse than rest of day.”
- McDonald’s Kempczinski said the same thing, calling breakfast “the most economically sensitive” meal, and the easiest one for a stressed consumer to skip or eat at home.
- “We, as well as the rest of the industry, are seeing that the breakfast daypart is absolutely the weakest daypart in the day,” Kempczinski said Wednesday.
In this chart relayed by John Mauldin, the red line shows cumulative inflation since 2019. The two blue lines are spending growth by consumers in the bottom 40% and the 40% – 80% income percentiles. The green line is the top 20% earning households.
The top 20% account for practically all real spending growth over
the last five years. The gap widened considerably over the last two years.
But the chart also shows that spending in all income categories has stalled since 2024.
This next chart shows what nobody is talking about: total real expenditures are unchanged since December 2024 while generally resilient services are up only 0.2%.
Richard Bernstein’s chart “shows the ISM Services Prices Paid Index (a proxy for inflation) versus the ISM Services New Orders (a proxy for growth). One can see stagflation potentially forming for the first time in more than 15 years.”

US Small-Business Optimism Rises to Five-Month High on Economy
Sentiment among US small businesses climbed to a five-month high in July as owners grew more upbeat about the economic outlook, fueling a pickup in expansion plans.
The National Federation of Independent Business optimism index increased 1.7 points last month to 100.3, according to data out Tuesday. Six of the 10 components that make up the gauge improved.
A net 36% of owners expect better business conditions, up 14 percentage points from a month earlier and the most this year. A net 16% said now is a good time to expand their business, the largest share since January.
“The small-business sector is waiting for the rollout of the One Big Beautiful Bill provisions and the final shape of the tariffs,” NFIB Chief Economist Bill Dunkelberg said in a statement. “Uncertainty remains high.”
The group’s uncertainty index rose by the most since the start of the year. At the same time, the survey showed price pressures eased. The net share of small businesses that raised prices dropped to 24%, the lowest since January. Fewer firms also expect to boost prices in the next three months. (…)
Sounds bullish, but the charts show a more muted picture:
- Actual sales are still in negative territory:
- Price increases are still very high vs history:
- Actual and planned employment are still weak and weakening:
- So, less incentive to raise compensation:
- Actual and planned capex remain low:
Eurozone Industrial Production Slumps More Than Expected as Tariff Effects Sting Industrial production fell 1.3% on month in June, reversing the 1.1% May increase
The data highlights that the boost to production from U.S. firms’ stockpiling of European goods to get ahead of expected tariffs has now faded. Industrial production grew solidly in the first quarter of 2025, but has gradually retreated since President Trump’s announcement of a flurry of tariffs on goods imports at the start of April.
All categories of production of goods—from longer-lasting durable goods to shorter-term consumer goods—declined on month in June. Energy production increased modestly.
Some of the decline was dragged by an 11% slide in production in Ireland, as exports from there to the U.S. halved after a first-quarter boom led by pharmaceuticals. German industrial output also declined 2.3% in June, though in France and Spain production rose 3.8% and 1.1% respectively, the data showed.
Why Businesses Say Tariffs Have a Delayed Effect on Inflation
(…) In uncertain times, anecdotal evidence from businesses can be especially insightful. We are learning how businesses are reacting to tariffs through the Richmond Fed’s business surveys as well as through hundreds of one-on-one conversations with Fifth District businesses since the start of 2025.
These conversations showcase that navigating tariffs is a complex and sometimes protracted process for firms, particularly when there is uncertainty. Firms describe several reasons they may not have experienced the full impact of proposed tariffs yet (even when goods and countries they deal with are subject to them), as well as reasons that even when they have incurred tariff-related cost increases, there can be a delayed impact on pricing decisions.
Reasons Firms May Not Have Incurred Tariffs Yet
Business contacts describe several strategies or circumstances that can delay or reduce the tariffs on inputs or other imported items. These include the following:
- Delayed ordering. In response to announced tariffs, many firms ran down existing inventories or ran inventories lean in hopes that tariffs would become lower. (…)
- Delaying the tariff charge. Firms report using short-term tactics that allow a good to be shipped but delay the point at which the tariff is incurred. (…)
- Cost-sharing. Vendor relationships are often long term, and many firms report partnering with suppliers and customers to share costs. When tariffs first rolled out, multiple firms (a beverage distributor, supply chain logistics company) anticipated a “rule of thirds” where the cost was split evenly among the supplier, the importer, and the customer. A national retailer reported being large enough to force suppliers to bear much of the cost, though it varied by relationship and item. Interestingly, firms also reported that cost-sharing is not necessarily a permanent solution: A steel distributor said that with the second round of tariffs announced in June, “The ‘kumbaya’ of cost-sharing was likely to come to an end.” Similarly, a fabric manufacturer said that upon an announced trade deal with Vietnam that took tariffs from 10 percent to 20 percent, suppliers took a new stand on cost sharing: “Most vendors said you’re on your own” for the second 10 percent, and one even clawed back cost-sharing from the first round.
- Transit time. It takes up to six weeks for container ships to arrive to the East Coast from China, so even if firms are ordering goods, there is a natural delay when the tariff is incurred.
- Tariff implementation delays. Richmond Fed economist Marina Azzimonti has found that a variety of tariff implementation delays help explain why actual tariffs as of May 2025 were much lower than expected. These factors include legacy exemptions and delays in customs system updates. Azzimonti also finds that a small percentage is explained by countries substituting away from high-tariff countries. For example, one national retailer we spoke with was in the process of dropping 10 percent of products sourced from China. Whether a company can change sourcing varies dramatically by type of firm and product.
As our monthly business surveys have found, many firms report deploying more than one strategy to delay tariffs. Notably, many of these delays are only temporary.
Reasons Tariffs May Have a Delayed Impact on Prices
Even when firms have incurred tariffs, they give several reasons why tariffs may not be immediately reflected in the prices they charge for their products. These include the following:
- Waiting for tariff policy to clarify. Higher prices could reduce demand for goods and services and/or lead firms to lose market share, so many firms said they are hesitant to increase prices until they’re sure tariffs will remain in place. For example, a large national retailer said if tariffs are finalized at a sufficiently low level, they’ll absorb what they’ve incurred to date, but if high tariffs stick, they’ll have to raise prices. A steel fabricator for industrial equipment described being reluctant to raise prices on the 10 percent cost increases they’d seen thus far but would have to raise prices should the increases reach 12 to 13 percent. A grocery store chain was reluctant to raise prices and instead might reduce margins, which had recovered in recent years, to maintain their customer base. Some firms explicitly noted a strategy to both raise prices over time and pursue efficiency gains to cut costs and completely restore margins within a year or two.
- Elasticity testing. Firms reported testing across goods whether consumers will accept price increases. A furniture manufacturer said he’s seen competitors pass along just 5 percentage points of the tariffs at a time so it isn’t such a huge shock to customers, though in that sector, “We all end in the same place which is the customer bearing most of it.” A national retailer said most firms are doing a version of stair-stepping tariffs through, e.g., raising prices a small amount once or twice to see if consumer demand holds, and if so, trying again two months later. This retailer said prices were going up very marginally in early summer, would increase more in July and August, and would be up by 3 to 5 percent by the end of Q4 and into 2026. Another national retailer said they would start testing the extent to which demand falls with price increases, e.g., when the first items that were subject to tariffs — in this case back to school items — hit shelves in late July.
- Blind margin. Some firms reported attempting to pass through cost in less noticeable ways. While any price increase to consumers will be captured in measures of aggregate inflation, the fact that price increases may occur on non-tariffed goods might make it difficult to directly relate price increases to tariffs. An outdoor goods retailer said, “Unless it’s a branded item where everyone knows the price, if something goes for $18, it can also go for $19.” A national retailer plans to print new shelf labels with updated pricing, which will be less noticeable for consumers compared to multiple new price stickers layered on top. This takes time (akin to a textbook “menu cost” in economics), so it will not be reflected in prices until July and August. A grocery store said their goal was to increase average prices across the store but focus on less visible prices.
- Preestablished prices. Many firms face infrequent pricing due to factors like annual contracts or presales. For example, a dealer of farm equipment gets half its sales through incentivized presales to lock in demand and smooth around crop cycles. They noted that while it would be difficult to retroactively ask those customers to pay for part of the tariff, they will pass tariffs directly through on spare parts. A steel fabricator for industrial equipment has a contract for steel through Q3, so they haven’t been impacted yet by price increases. However, they will face new costs once that contract expires.
In general, compared to small firms, large firms have more ability to negotiate with vendors, temporarily absorb costs, burn cash, wait for strategic opportunity, and test things out. This matters because large firms often lead pricing behavior among firms, so these strategic choices may influence the response of inflation to tariffs more generally. Even within firm size, one often hears that negotiations on price vary considerably by relationship and item.
Will Trump’s Tariffs Get Tariffried By The Courts?
The Trump administration is becoming increasingly concerned that the US Court of Appeals for the Federal Circuit in Washington, D.C., might soon rule that President Donald Trump lacks the legal authority to impose tariffs as he has been doing. That’s our takeaway from a letter dated August 11 sent to the Clerk of the Court by two of the administration’s top lawyers. It involves a challenge to President Trump’s authority to impose tariffs under the International Emergency Economic Powers Act (IEEPA). (Hat tip to Jim Lucier of Capital Alpha Partners.)
The letter follows the Federal Circuit’s July 31 oral argument, where judges reportedly pressed the government on the tariffs’ legality. So it was filed post-oral argument to update the court on “pertinent and significant” developments since the government’s briefs were submitted. Trump’s lawyers seem to be anticipating that they will lose the case and are asking for a stay if so. That would allow them to ask the Supreme Court to rule on the matter. SCOTUS might pass on doing so if most of the 12 lower-court judges rule against the administration.
The letter warns: “Suddenly revoking the President’s tariff authority under IEEPA would have catastrophic consequences for our national security, foreign policy, and economy. The President believes that our country would not be able to pay back the trillions of dollars that other countries have already committed to pay, which would lead to financial ruin.” That “could lead to a 1929-style result.” The letter concludes: “In short, the economic consequences would be ruinous…”
The conclusion may be exaggerated, but the result would be messy for sure. Foreign governments might not abide by their recent trade agreements with the US. Companies that have been paying the tariffs are likely to demand refunds from the Treasury. (…)
If he loses in court, these [bond] yields might move higher. Stock prices might decline on this news initially due to a new round of policy uncertainty. So the dire tone in the letter is understandable, even though it is a wee bit over the top. (…)
Jim Lucier, our good friend at Capital Alpha Partners, wrote yesterday: “We expect a decision by the Federal Circuit by the end of September, but we believe it could come as soon as late August. An en banc decision by the Federal Circuit that is unanimous or near-unanimous could give the Supreme Court cover not to take up the case immediately, and not to grant a stay that would keep the tariffs in place if the Federal Circuit revokes them.”
Home Ownership Affordability Monitor Update
Americans’ 401(k)s Are More Tied to Stocks Than Ever Even in target-date funds that shift from stocks to bonds, more is going into stocks
Workers across nearly all age groups are investing record portions of their 401(k) accounts in equities. After years of relentless market gains, they are either allocating more to stocks or having it done for them by money managers.
Workers in their late 30s had 88% of their 401(k)s in stocks last year, versus 82% a decade earlier, according to Vanguard Group, which examined the average stock allocations of the millions of people in the plans it administers. 401(k) investors in their early 60s had allocations to stocks of 60%, up from 57% a decade ago.
Even in target-date funds, which move money from stocks to bonds as retirement approaches, more is going into stocks. At the end of 2024, the average equity allocation for workers in target-date funds just beginning their careers was 92%, according to Morningstar, up from 85% in 2014. (…)
- How One Big Private-Equity Fund Makes Its Numbers Incomprehensible Tricks of the trade gain new importance as 401(k) accounts open up to alternative investments
(…) President Trump last week signed an order seeking to open up Americans’ 401(k) retirement accounts to private equity and other alternative investments. (…)
To date, private equity has generally been the domain of institutions and high-net-worth individuals with long-term investment horizons and a high tolerance for risk and illiquidity. Less wealthy, ordinary investors have traditionally had only limited access. Their ability to participate has been growing, however, as more funds register with securities regulators and publicly disclose their financial reports. The funds may invest directly in other private-equity funds, or purchase stakes in them on the secondary market from existing investors.
Such funds should, at a minimum, allow investors to see how much each private-equity holding originally cost and compare that with its latest carrying value. Some funds are making this exercise difficult. This is particularly problematic in light of recent controversies over some of the industry’s valuation methods.
Among the hottest flashpoints: Some funds have exploited an accounting loophole by buying stakes in other private-equity funds at big discounts on the secondary market and then marking them up immediately to their official net asset values. Sometimes the technique has resulted in gains of 1,000% or more in a single day. (…)
Take, for instance Partners Group Private Equity (Master Fund), which last reported almost $16 billion of net assets. It is the largest SEC-registered private-equity fund, according to Interval Fund Tracker. Individuals investing in the fund must meet certain minimum financial criteria. To exit from the fund, investors submit redemption requests during designated tender periods.
The schedule of investments in the fund’s latest annual report listed 1,089 individual private-equity investments in a table that included the fair value and acquisition date for each. In a footnote to that table, however, it listed 1,095 different cost figures.
That is six more cost figures than there were investments. The footnote spanned three pages, single-spaced.
In other words, there is no way someone reading the annual report could determine which cost figure applied to which investment—and no way to gauge which investments might have fishy markups. A review of previous reports showed the Partners Group fund sometimes had done this before. (…)
A Wall Street Journal review of disclosures by other similar funds showed they use the same footnote technique. At those funds, however, it was at least possible to match costs to the corresponding investments. That is because the number of cost figures in the footnotes aligns with the number of disclosed investments. These include private-markets funds run by well-known managers such as Hamilton Lane, Franklin Resources, Coller Capital, Pantheon, Pomona and FlowStone. (…)
Data: Company earnings reports; Chart: Kavya Beheraj/Axios
Tariffs have their most evident effect on core goods, which are scarcely visible in the big chart. Here is the sector’s contribution to CPI in isolation:





