From its January 26 high of 2866 to Friday’s close of 2580, the S&P 500 has corrected exactly 10.0%. Just a normal correction within a bull market or the beginning of the end? Let’s look at the evidence systematically and objectively.
EARNINGS
Earnings are the lifeblood of equities, “the indispensable factor or influence that gives something its strength and vitality”. Earnings are strong, tanks to
- a good economy that provides healthy revenue growth,
- continued corporate focus on cost control that provides rising operating margins and to
- tax reform which provides an automatic boost to 2018 net profits, contributing about one third of the expected 19.6% EPS growth for S&P 500 companies.
The evidence on the economy remains good near the end of the first quarter. There are no serious signs of recession for 2018 (per even the most cautious economists and strategists and per the Leading Economic Indicators) and the recent PMI surveys all point to rising new orders in both manufacturing and services sectors in North America, Europe and Asia.
The main risk lies with the U.S. consumer who has seemingly pre-spent the 2018 tax savings and finds himself with virtually no savings to absorb any setback, right when the Fed is rising interest rates, the price of oil is up 70% from its June 2017 low and overall inflation is threatening to squeeze real incomes.
There has never been a recession without the LEI turning negative. That said, Steve Blumenthal reminds us that “there have been 13 Fed interest raising cycles in the last 70 years and 10 of them landed us in recession. The other three were mild economic slowdowns, but we weren’t then in this much debt.”
Rising interest rates generally have their most significant and immediate impact on the housing and automobile sectors. They have both lost momentum in early 2016, right after the first FOMC rate hike.
Nonetheless, total business sales remain healthy against 2% inflation while inventories have been kept under control.
S&P 500 companies grew revenues 7.3% YoY in Q4’17, a sharp acceleration from +4.5% in the previous 4 quarters (with all 11 sectors accelerating). These trends are currently expected to continue in 2018. However, the consumer (28% of direct S&P 500 revenues) could decide to restore its savings and Tech revenues (12%) could slow much more than forecast during a trade war with China.
The leadership from Financials and Technology companies is particularly strong during 2018. These 2 sectors account for 40% of the S&P 500 Index, 42% of total earnings and 46% of the expected growth in S&P 500 earnings in 2018.
The risk to 2018 earnings is limited thanks to tax reform but margins could get squeezed by slower revenue growth, accelerating wages and other costs (e.g. transportation) which generally lurk up so late in the cycle.
In all, the environment remains earnings positive with little, if any, current evidence pointing to a meaningful slowdown in S&P 500 earnings growth. The first quarter is coming to an end and corporate guidance remains upbeat, giving credibility to the expected huge 18.4% gain in EPS with the first releases starting in about 2 weeks.
VALUATIONS
It is generally best to measure equities based on the hard facts of trailing earnings. Tax reform is changing this for 2018 and it makes good sense to adjust trailing EPS by the expected tax savings provided by the new tax law. Working with the widely accepted 7% accretion, trailing EPS are currently $142.30 on which analysts are presently adding 11% more earnings on a 6.6% revenue growth forecast for the year. Interestingly, and perhaps worryingly, this expected scorecard of +6.6% revenue growth leading to +11.0% EPS growth ex-tax reform is a copy/paste of 2017 results.
At 2580, the S&P 500 Index is selling at 18.1x adjusted trailing earnings. Some pundits will see this as quite reasonable against the 18.5 average and median of the last 25 years. But this ratio is significantly boosted by the 1998-2002 period when P/Es averaged 26.1.
The more stable Rule of 20 P/E (actual P/E + inflation) has corrected back to its “20” long-term median using adjusted trailing earnings of $142.30 which means that equities are currently fairly valued on a risk/reward basis: the 15% upside potential from valuation to 23.0 is equal to the downside from valuation to 17.0, give or take one or two valuation points on either side at the extremes.
There are 2 components to the Rule of 20 multiple: earnings and inflation.
When inflation rises, the fair P/E decreases proportionately and vice versa. The jury is still out on inflation in 2018 but recent evidence is pointing to upward pressures from extended resource utilization 9 years into the cycle. As 2018 progresses, the race will be between growth in profits and growth in consumer prices. If profits meet the current full year bottom-up forecasts of $158.00, the S&P 500 index sells at 16.3x forward EPS. For the Rule of 20 P/E to be at the 20.0 fair value, inflation could rise to 3.7%, double its current reading! If inflation is 2.5% by year-end, fair P/E would be 17.5 which would mean 2765 on the S&P 500 Index assuming $158 in EPS.
So we have the Rule of 20 P/E sitting on its long-term “20” fair value level, right when the S&P 500 Index is, once again, sitting on its 200-day moving average which is still rising smartly.

Valuation-wise, probabilities of upside are now balanced with downside risk with a pretty strong earnings backwind which could get further validated when the Q2’18 earnings season begins in mid-April.
That said, further upward moves in inflation and interest rates would complicate the outlook given the weak consumer and poor balance sheets.
It is true that bull markets don’t die of old age. Yet, this bull seems more and more worried about its deteriorating environment. Thanks to strong earnings and tax reform, it may have enough vitality to keep going, but its repeated sitting sessions are a warning of accumulating fatigue and increasing anxiety. Portfolios should be constructed with lower beta companies sporting above average balance sheets and free cash flows.
5 thoughts on “THE SITTING BULL”
Hi Dennis Ouellet:
In your article “THE SITTING BULL” you comment: “The more stable Rule of 20 P/E (actual P/E + inflation) has corrected back to its “20” long-term median using adjusted trailing earnings of $142.30 which means that equities are currently fairly valued on a risk/reward basis: …
“So we have the Rule of 20 P/E sitting on its long-term “20” fair value level, right when the S&P 500 Index is, once again, sitting on its 200-day moving average which is still rising smartly.”
NO !!! If I read your difficult to read chart “Rule of 20 PE Ratio Barometer” correctly, the Rule of 20 fair value (the yellow line in your chart) and the Rule of 20 Value (I believe to be the purple line in your chart) are BOTH close to 33 and are BOTH WELL ABOVE the “long-term “20” fair value level, right when the S&P 500 Index is, once again, sitting on its 200-day moving average which is still rising smartly.”
There is something strange in your comments … unless your comments on “using adjusted trailing earnings” are not incorporated in your chart.
Thank you,
Gerry O’Brien
Ottawa, Canada
Hi Gerry,
First, to make the chart easier to read, just click on it to make it much larger. The Rule of 20 P/E line is the black line and it is on the left axis. The other lines are with the right axis. Sorry for the confusion.
Hi Dennis Ouellet:
Thanks for your reply. I had clicked on the chart and made the “beast” larger, but the “beast” was still difficult to read and interpret.
Your chart is very difficult to read. To make your chart readable and legible, I recommend:
(1) DUMP THE COLORS. You can keep the horizontal and vertical matrix lines.
(2) You can have the three groups of legends in boxes.
(3) Please use the following legend with their appropriate line colour indicators:
Rule of 20 Value (L)
“20” (L)
S&P Index (l0g) (R)
Rule of 20 fair value (R)
Thank you,
Gerry O’Brien
Ottawa, Canada
Hi Dennis Ouellet:
Further to my recommendations earlier presented, I recommend the following color scheme for the four lines in your chart:
Rule of 20 Value (L) (BLECK)
“20” (L) (RED – solid red horizontal line_
S&P Index (l0g) (R) (BLUE)
Rule of 20 fair value (R) (GREEN)
The “boxes” of the three groups of legends with black borders should be with a white background – so that the matrix will not show through the “boxes.”
With these recommendations, I wonder what your “Rule of 20 PE Ratio Barometer” chart would look like following the impact of the Trump Tariffs and the Chinese response and the S&P dropping into the “Trump Trough” as of today. I believe that the Rule of 20 Value would now be below “20” !!!
Thank you,
Gerry O’Brien
Ottawa, Canada
Thanks Gerry, but I prefer to keep the chart as is unless many readers complain, which has not happened so far in 10 years, with the exception of you (if I recall well)a while ago. You then suggested that the “boxes” have a white background, which they have since then.
Comments are closed.